http://www.neural.it

Neural is a media culture magazine born in Italy in late 1993 and is printed every four months in two different editions (the English one and the Italian one).The Neural website went online in 1997. Starting from November 2000, it is daily updated with news, reviews, interviews and essays. Some people refers to it as a 'work of art', and it won an Honorary Mention in Prix Ars Electronica 2004 (Net.Vision category). For us it's the best info-gallery we'd want to read. It'd be also defined as our personal narrative of the media culture's evolution, formed by important chunks of information condensed in a limited space.

Among the most valuable data for the project is the readers' feedback, that let us understand new needs and trends. So the magazine's editorial line is constantly changing (even slightly) every issue, and the same happens online. In our perspective suggestions and critiques are vital for the project. And even if compliments are welcomed and encourage us to go on, critiques are the driving force that let us shape the Neural project in better forms.When Neural started the aim was to serve a community with the most idealistic journalistic approach: connecting info and ideas to let people find inspiration for developing their own projects, confronting with others, through a sort of info-node, free for all. Many collaborations started with other entities, and among them some are built (on different levels) with different sympathetic websites/blogs/mailing lists like We Make Money not Art, Runme.org,Wikiartpedia/uCan and AHA. Neural it's still a not for profit project. All the online content is published under a Creative Commons license.

One of the main characteristics of electronic culture is spreading fast powerful ideas. A good technical hack, as an innovative sound use, or an original concept shown in a proper electronic artwork, are meaningful signals. These signals are ideas, which have to be shared among the worldwide interested community, for a participative development.The aim of Neural is to exchange meaningful ideas concerned to local and international groups of people.This is our primary purpose. So we're interested in ideas, theories and striking practices that break conventions and keep people thinking on what they're doing locally or globally. So one of the resulting values of the magazine is reporting, as stated in a famous nineties slogan, about those who 'thinks globally and acts locally'.

Finally, we're totally committed to continuing keep Neural on print, because printed paper is probably the last organic medium in the post-media era.It represents the luxury of static design and, in the common sense, the safety that your work will not be switched off or deleted.